Brand name generation is the cornerstone of your brand concept. It’s the name that needs to spark recognition amongst your customers and encapsulates your businesses personality, values and purpose.

With so much at stake, it’s essential that you take the time to really consider the implications of your brand name to make sure you get it right first time.

Sometimes it’s tempting to dive straight in and lose sight of the importance of brand name generation during the exciting first few phases of getting your business up and running.

To make sure you don’t rush into anything without a bit of thought, here are a few things to think about before you set your brand name in stone:

Customer perception

Does your brand name conjure up images of the services you provide or products you sell? To encourage brand recognition of a new business it helps to have a brand name that tells your market who you are and what you do.

A great way of getting the ball rolling is to note down any words or phrases that tell people exactly what you have to offer and any other words you’d like to use as part of your brand name. Next, cut them out and piece them together to see which names work best.

How will your brand name transfer to your web domain?

Having a memorable domain name for your website is a big bonus for emerging new companies, so make sure that you can easily transfer your brand name into a domain name.

Of course, you’ll need to check that both company name and domain names are available and one of our brand specialists will be happy to assist you with this.

Design & marketing collateral

Make your brand name too wordy and it adds another level of complexity for your design team when you start to create essential marketing collateral such as brochures, websites and signage.

Consider shortening your brand name if possible but still be aware that it needs to convey who you are and what you do.

Is it memorable?

Trying to come up with a quirky or innovative brand name that tells the world exactly what you do and communicates your values can be tricky. In most cases, new start up business owners are far too close to their fledgling enterprises to take an objective look at their brand name.

Speak to a branding specialist who will be able to help and advise you on creating a brand name that customers will easily remember.

If your struggling with brand name generation, speak to one of our experience branding specialists today for help and advice.